Exploring both the theoretical and the applied aspects of the role ethics plays in marketing, this Handbook analyzes key issues in order to advance our understanding and provide an overview of the state of the art in this vital field.
Additional information
Binding
Hardcover
Book author
Alexander Nill
Edition
2015
ISBN
9781781003428
Publication
Edward Elgar Publishing Ltd
Reviews
There are no reviews yet.
Be the first to review “Handbook on Ethics and Marketing by Alexander Nill” Cancel reply
Reviews
There are no reviews yet.