This book is designed as a core textbook for students specialising in marketing and as a reference for marketing professionals. The book builds on the success of its earlier editions and continues to have well-developed frameworks, statistical validation and practical application.
Additional information
Binding
Paperback
Book author
C. Anandan, M. Prasanna Mohan Raj
Edition
2025
ISBN
9788182094307
Publication
Vijay Nicole Imprints Pvt Ltd
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